My current ZLYTech brand filament costs $20/roll, +/- a buck or two depending on color. This new VO3D brand filament is $30/roll across the board. If I buy 5 rolls at a time of the VO3D, which I normally do anyway, it is $25/roll. It seems like a fairly big difference, but the print quality on a bone stock printer is good enough to warrant the extra cost.
Top layers like the flat surface on top of the base where the 3 pockets are typically have a slight textured feel to them from the toolpath the machine takes, and the bottom of the print where it sits on the glass bed feels as smooth as glass. With this VO3D filament the top layer is smooth almost like the bottom. That's pretty astounding. I have never had a filament do this good on top layers.
Also, the little pockets in the bottom of the stand where the magnets go have a ceiling in them, creating a gap that the extruded plastic has to "bridge" when the printer reaches that layer, because there is no filament under that layer. So basically the printer has to extrude filament into thin air across that gap, unless you use supports which put some filament in those voids from the very beginning. This stuff is the best I have seen at bridging those gaps.