I've seen a lot of newer guys "pump" the throttle with the remote, put the remote down, then try to start. Like it's a carburetor 1:1 auto with an auxiliary pump. These don't have that. So pumping it when not running really does nothing. They also don't have a "choke". So you can't cause fuel to pour into the carb via vacuum like a 1:1.
What you do with these is cover the stinger of the exhaust with your finger, and pull the starter until you see the fuel push through the lines and reach the carb (known as "priming the carb"). Then adjust your idle as noted in the previous posts, put the heater on the glowplug for 4-5 seconds to get it good and hot, then quickly rip the cord a couple times. Should fire up right away.
Just be careful to not over prime the carb and flood it. Once you see fuel reach the carb, you should be good to go.
When properly tuned, it should fire up within a couple pulls.