I run it. I wouldn't necessarily say it's "fruity", but I would say it's far less acrid smelling than trinity fuel.
All I run is byrons now. It's the cheapest at my LHS compared to others. I usually have to buy at least two gallons since I run 25%. They carry 20% and 30%, not 25%. So, I mix 20% and 30% 50/50 to get as close to 25% as I can.