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It all depends on what competing products are selling for. The market drives the price. Its not uncommon to make 500-600% margins on products selling for $5.00-$20.00 and 5%-10% on products in the $100-$500.00 range.

In this day and age the manufacturers and distributors are in control like it or not. We understand the value of supply chains but on the other hand its getting a lot easier for us to sell direct and capture the easy dollars that weren't available to us in the past Thanks to the internet. Like it or not this is the trend thats taking place right now. Will there even be distributors or supply chains in 10 years or will the world be Taco Bell?
 
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