the temp of your plug is not that closely related to outside temp. you pick the plug that makes the most power for your engine without flaming out or detonating. most engines run well with a medium plug. a few run well with a hot plug, and even fewer run well with a cold plug.
as a general rule of thumb, if your tuning is correct, and your head shims are right, but your engine still runs hot, a hot plug will make it run cooler. the opposite is also true. if your engine runs cool, a cold plug will bring the temp up. THIS SHOULD NOT BE USED AS A BAND-AID FOR POOR TUNING! most people will not need to use this trick. for 99% of the people out there a medium plug with thier best tuning job is all they will need.