Oh no, please don't take it as that. Just not a fan of low quality shilled stuff. I have been to Ikea before and I'm marginally impressed. I'm more like Plaidfish. You just cannot beat a nice handmade piece of furniture. I just sense that to some people, branding is more important that the product itself. Put 2 identical pieces of furniture in Target and Ikea and I bet more people buy from Ikea. That's the point I was trying to make.
And as far as my other point, well, that one's difficult to see if you don't get to watch our infomercials over here. It's just odd that for some reason there's always either a Brit or an Aussie selling it. Acutally I find it kinda funny. By no means do I mean any disrespect.